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     In my previous
    articles (So why the case of drawing instruments is named 
    "architectural" ?,
     
    
    
    
    Matryoshka - technology)
    - I
    showed unavoidable ideological errors which Autodesk made while
    developing their line of architectural software.
    Putting all the emotions aside, after discussions around the purchase
    of Revit, it was clear that the core of their architectural strategy was
    erroneous. That is simply a fact. It proves to be true by plentiful amount of 
    add-ons that were made to the software because as a rule,  there is nothing
    to add to a perfect and 
    complete product.  
    
      Good 
      education is not diplomas or scientific 
      degrees or ranks, 
    
    
      
      but good outlook 
      and horizon
    Now virtually 
    everybody understands that Autodesk realized its strategic mistakes. Architectural community
    hopes that Autodesk will survive, if starts 
    to improve its mistakes quickly and fairly. Those mistakes have philosophical 
    (ideological) roots. So, let's philosophize. Because there is nothing more
    profitable than Philosophy. 
    First of all, always
    keep in mind that in decision making of architectural, building and facility management 
    sphere there are many people involved who are both educated and uneducated
    and don't know the value of 3D 
    modeling.   
    3D modeling - sculpture - has
    its own rich history, as well as 2D - pictures. 
    
      1.
    But unlike
    sculpture 2D picture is some kind of "language of sign" - the 
    
    pictogram. Meaning of said language: pictogram - is clear only to whom,
    who has appropriate knowledge or education. But at the same time anybody
    even uneducated may understand meaning of a 3D sculpture. Anybody even
    uneducated may feel beauty of 3D sculpture. 
    2.
    Same thing happens with music. Only
    those who are trained to the musical letter can read and understand
    written music and melody. 
    3. Obvious 
    technology - one specialist converts his 3D idea into 2D picture, music, 
    drawings, etc. Then other specialist converts it back into 3D. Each 
    converting has his natural error, so after several converting sometimes even 
    author cannot find out his own initial idea. 
    4. Ignorance 
    and illiteracy are not rare obstacles for understanding written in 2D.
    The individual perception,
    sensation, 
    feeling, recognition 
    of written in 2D is a separate big philosophical and scientific 
    problem. 
    5. 
    Fortunately, the beauty of both natural and artificial worlds has property to
    penetrate into  heart and soul 
    of non-specialists, by omitting, by-passing intellect, i.e.  directly.
    Exactly in that property, virtue, trait, quality, 
    etc. of beauty there is a main task for the architect working with a 3D model. 
    The task to evidently, obviously and 
    demonstratively show his right to embed his project into 
    existing environment to the people and get approval in the form of a Building permit. Because one ounce of a 3D image and appearance costs hundred pounds of Sense. Because
    opposed to bureaucracy the true democracy works openly and publicly. 
    
      
    In the
    second. In a true city the main 
    difficulty of modern architecture is not a beauty, as the philosophical
    category, but beautifully solved task in embedding new beauty in an 
    existing environment in wide sense of this concept. Not only nature and climatic 
    conditions such as geology, a relief, landscape, air space, hydrogeology, 
    hydrology, soil, ground, big trees, etc. But an 
    
    existing community, as the community which has the Right and Power to shape project destiny. 
    In the
    third.  Such approach of 3D design should force manufacturers of CAD 
    (boor?)  software to recount  blocks of which a 3D model consists
    of once again. And absolutely necessary to include there the following in 3D: 
    a. soil model 
    based on both geological (Soil 
    report) and surface data (Surveyor 
    map). Original "piece of cake". 
    b. 
    daylight plane 
    model with limits established by codes, 
    such as this, 
    for example. The given model must have all properties of the 
    measuring tool. Why? More substantiations and proofs you can find 
    here. 
    In the fourth.
    Architect 
    should forget about manipulating separate parts of the 3D model. They should 
    manipulate the whole model only. They should have appropriate computers
    which will allow them to manipulate the whole model simultaneously.
    By the way the meaning of "team cooperation" will undoubtedly 
    change its sense. 
    In the fifth.
    Computer should be able to complete all sets of obvious and 
    banal tasks, such as creation of 2D (picture, music, drawing, etc.) or keeping 
    all data "up to date" after each correction of said data. 
    Thus the architect will be 
    released from routine work and, we hope, at last will engage in original 
    creativity, as well as other 
    participants of the investment process:
    City, Builders 
    (contractors, cost estimators, bidding, etc.) and 
    facility management. 
    
    Conclusions:  
    
      
    
    1.In 
    architecture the best way to transfer the 3D idea - is to show a high-grade, 
    full-fledged, valuable 3D model which precisely transfers all 
    properties, virtue, quality, trait, characteristic and distinctive features of the devised, conceived, thought out 3D object. 
     
    2. The main task of present architect, which should consume 99% of his 
    working time, must be 3D modeling, i.e. designing of a small copy of a future 
    project. 
    
      Life
      is like dog team
    
    
      Till
      you not the leader, the current view never change for you
    
    So, 
    manufacturers of the CAD software have no option but carry the burden of
    leadership and meet all expectations 
    of a real 3D-ready architects and 3D-ready market. We shall see how the
    market 
    will put everyone in its own place. 
    Undoubtedly 
     
    
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