В июле 2004
года
Брандоном Роттинхаусом
планируется защита его докторской дисертации (Ph.D)
в
Northwestern University.
Тема работы -
“Presidential Responsiveness to Public Opinion: Patterns of Presidential
Policy Making from Dwight Eisenhower to G.H.W. Bush.”
Его
руководителем является известный историк президентской власти профессор
Benjamin I.
Page.
Недавно Б. Роттинхаусом была опубликована статья “Reassessing
Public Opinion Polling in the Truman Administration.”
// Presidential
Studies Quarterly,
June
2003, Volume
33, 325-332, принципиально углубляющая понимание процесса становления
властной функции общественного мнения в США. Характерной особенностью
стиля Б. Роттиннхауса является вниимательное, скрупулезное отношение к
фактам прошлого и их современная интерпретация.
Настоящая
статья опубликована в
American Politics Research,
September 2003, Volume 31, pp. 540-556.
На сайте она
размещена с любезного разрешения автора.
Профессор Борис Докторов
This
article adds to the recent literature on the development and
institutionalization of the public opinion apparatus in the White House by
exploring the internal process for gauging public opinion during the
Administration of Herbert Hoover. Although descriptions of the public
opinion polling apparatus, which developed in the White House under
President Franklin D. Roosevelt, are rich, there are few analytical
descriptions of the early public opinion apparatus.
This article explains
the process of gauging public opinion during the Hoover Administration
through the systematic collection, synthesis and analysis of White House
opinion data from newspaper editorials. In addition, this article
describes the use of this data during three major events in the Hoover
White House: the stock market crash in 1929, the outcome of the 1930
Congressional elections and the Soldiers’ Bonus Bill in 1931. In each
case, institutional procedures primarily allowed President Hoover to
follow, rather than manipulate, public opinion.
Recent studies have
described the development and institutionalization of the public opinion
polling apparatus in the White House and the systematic analysis of the
opinion polling data (Jacobs, 1992; Jacobs & Shaprio, 1995; Eisinger &
Brown, 1998; Eisinger 2002). However, few of these studies explore
attempts by early presidents to gauge opinion without polling or analyze
the content of the opinion gathered.
Eisinger (2000) offers an instructive
introductory review of the institutionalization of the public opinion
apparatus, through newspaper editorial summaries, in the administration of
Herbert Hoover. This
article builds on this work by analyzing the editorial summaries collected
by the Hoover White House concerning three important issues during the
Administration of Herbert Hoover: the stock market crash of 1929, the 1930
midterm Congressional elections and the advance payment of the World War I
Soldiers’ Bonus in 1931. These case studies illuminate the institutional
development of the public opinion apparatus in the White House and further
examine the relationship between presidents and public opinion.
Public opinion has
always been an important concern of presidents since public opinion
represents an invaluable resource in presidential leadership of public
policy (see Kernell, 1986). Jacobs (1992) argues that the development of
the public opinion apparatus in the White House has allowed public
officials to place “greater importance on anticipating the public’s
reaction to policy alternatives” (213) and therefore shapes policy actions
congruent with public opinion.
Although presidents
are hypothesized to pursue public opinion manipulation as a political
strategy, scholars have been limited to describing this phenomenon to
presidents who utilized mass opinion surveys to gauge public opinion.
This article broadens
this perspective by describing the specific pre-polling measures of
gauging public opinion in the White House when fewer opportunities to lead
or manipulate public opinion existed. This article explores this
limitation by examining the context of important events during the
Administration of Herbert Hoover and describing the internal White House
data that were used in a reactive way to interpret these events.
Hoover’s Public
Opinion Apparatus
President Hoover
served at a time before public opinion polling was an ubiquitous mechanism
to gauge public opinion (Gallup & Rae, 1940; Converse, 1987).
Consequently, the Hoover Administration was limited in its ability to
gauge mass popular opinion except through the occasional straw poll.[2]
Hoover, however, was the first president to systematize the collection of
opinion data in the White House and the first to utilize confidential
aggregate newspaper editorials to measure public opinion (Eisinger, 2000).
Hoover and his staff took these aggregate editorial opinion summaries as
tantamount to mass public opinion, as was a common practice of the day by
politicians (Herbst, 1993; Geer 1996). These newspaper editorials were
thought to reflect the broad sentiments of the region in question. The
election of
Franklin D. Roosevelt in
1932 ushered in substantial procedural changes within the White House,
including the use of survey data to measure public opinion, a more
centralized structure of analyzing opinion data with Roosevelt at the core
and the assignment of several key staff members to synthesize the incoming
opinion data (Eisinger & Brown, 1998; Holli, 2002). The process of gauging
public opinion through newspaper editorials seems to have vanished with
the advent of public opinion polls.
Theodore Joslin (Secretary
to President Hoover) noted that the Hoover White House editorial summaries
included “selected daily articles and editorials from five hundred
newspapers published throughout the country. This gave him [Hoover] a
thorough cross-section. It presented all shades of public opinion…. I can
testify that he read them – and got more bad news than good” (Joslin,
1934, 38). Joslin also kept an entry log of individual editorialists, the
paper they worked for and a short description of their partisan leanings.
For example, “Walker S. Buel. Cleveland Plain Dealer. Independent
and Democratic,” “James L. Wright. Buffalo Evening News. Able
writer and fair. His paper is 100 percent Republican and strong for
Hoover,” and “G. Gould Lincoln. Washington Evening Star. Always
pro-administration, whatever it is.”[3] Further, in a letter to Adolph S.
Ochs, French Strother (Administrative Assistant to the President) notes:
I personally scan
daily analyses of editorial opinion covering 700 leading newspapers from
every part of the country and representing every shade of opinion, and I
also read many representative editorials selected from these papers. Quite
the most striking impression received from this daily “finger on the
pulse” is the astonishing degree to which the President retains leadership
of public opinion and confidence in the midst of the immense complexities
and difficulties of the time.[4]
The Herbert Hoover Presidential
Archive contains six linear feet of the Administration’s
editorial analysis reports on 346 issues over a four year period.[5]
Systematic and quantitative summaries were conducted on many issues,
including Prohibition, the Smoot-Hawley Tariff legislation and the
Wickersham Crime Commission. The editorials summarized were subdivided
into explanatory categories such as “Qualified approval [for the
administration],” “Democratic leaning paper,” “Hearst Paper,” “Republican
Paper,” or “Independent Paper.”[6] A memo explaining the process describes
the following:
Analysis [sic] are
made of the editorials daily, weekly, monthly, and in some cases yearly.
These analyses show in greater or less detail the number of favorable and
unfavorable editorials by states including the percentage of total daily
circulation within the state, and a list of the papers for and against.
Editorials on each subject are also classified under certain general types
according to the main point brought out in each case.[7]
The total newspaper
editorial circulation figures reported in the summary results were taken
as a rough measure of the number of people who already subscribed to a
particular view or who may eventually come to that opinion.
This “clippings
bureau” was located in the Department of Justice’s Bureau of Investigation
supervised by Edward Deeters and Ernest Priest.[8] The reason these
documents originated at the Department of Justice is not known. However,
the fact that each of the documents was stamped “CONFIDENTIAL” and
evidence of early attempts by presidents at hiding the public opinion
apparatus indicates that the President may have desired a private location
within the Executive Branch to store the opinion data (Jacobs & Shapiro,
1995). Because presidents feared being accused of using data to manipulate
public opinion, presidents sought to limit the public’s exposure to such
tools.
The Stock Market Crash
The stock market crash
on
Black Tuesday, October
29, 1929, and the sharp economic downturn that followed was easily the
most dramatic event of Hoover’s presidency. It was ironic that an event
which would come to irreparably damage Hoover’s presidency would occur
during a time when Hoover was considered at the height of his power (Fausold,
1985). Warren (1959) notes, “a depression does not start on the stroke of
a clock, but there is no doubt that preliminary events reached a climax on
29 October and thus inaugurated the Great Depression” (98). Although
history points to this event as the seminal origin of the worst economic
slump in United States history, the editorial opinion summaries collected
by the Hoover White House may have initially lessened the Administration’s
concern about the severity of the problem. The Administration did not
publicly address the market devaluation until several days after the event
while Hoover held steadfast to the notion that economic laws and a
conservative fiscal philosophy would allow the economy to self-correct
(Warren, 1959).
Table 1 aggregates the
total number of editorials summarized in the categories developed by the
Hoover White House in the days preceding the market crash. Several trends
are important to note. First, the number of editorialists that believe the
country to be “prosperous and business sound” declines over the course of
the week after the crash but remained high over the course of this period,
suggesting a signal that no panic was imminent. In Hoover’s first public
comment on the situation, six days after the crash, he stated “the
fundamental business of this country, that is, production and
distribution, is on a sound and prosperous basis” (quoted in Fausold,
1985, 74). The similarity of language between the editorials who viewed
the country “sound and prosperous” (as counted in the data) and Hoover’s
statement is striking. This suggests a connection between Hoover’s
rhetoric and the opinion data collected.
Second, a majority of
the editorials coded by the White House were included in the category
“discuss and discourage speculation.” Wild stock speculation was the most
commonly argued cause of the crash at the time, and Hoover nonchalantly
argued in his November 5th news conference that, “we have a
period of overspeculation [sic] that are more or less uncontrollable, as
evidenced by the efforts of the Federal Reserve Board, and that ultimately
results in a crash due to its own weight.”[9] In his memoirs, Hoover
reiterated that the causes of the Depression were due, for the most part,
to speculation and credit inflation (Hoover, 1952). Hoover argued that the
market had corrected itself, and the editorial opinion analyzed by the
Hoover White House seemed to reinforce this view.
Third, the number of
editorials that expressed a positive effect of the market crash, captured
in the last row of Table 1, declined from 21 on November 2nd to
17 on November 4th to 8 on November 6th. Subsequent
to November 7th, no additional editorials were coded in the
positive results category. The rapid market downturn may have initially
been viewed positively since the market seemed to have self-corrected.
However, the November 7th White House summary notes “The
emphasis has changed somewhat. Comment on prosperity and general business
is waning as well as comment on the President’s Statement.”[10] By
mid-November, Hoover “had moved with dispatch to try to avert a possible
depression” (Fausold, 1985, 75). Slowly, the Hoover Administration, as
well as the entire country, began to grasp the enormity of the problem.
TABLE 1
Editorial Summaries
Relating to Market Crash of 1929
Category |
Date |
Nov. 1 |
Nov.2 |
Nov. 4 |
Nov. 6 |
Nov. 7 |
Country Prosperous
Business |
42 |
45 |
46 |
36
Sound |
18 |
Discuss /
Discourage Speculation |
74 |
10 |
* |
36 |
10 |
Believe Stock
Prices
Relation |
22 |
14
Should
to |
20 |
18 |
77
Bear
Yield |
Hope Capital /
Energy To
Business |
12 |
15
is |
17 |
15
Returned |
10
Legitimate |
No Serious Effects
/
Beneficial
Economy
Recovery |
* |
21
/ |
17 |
8 |
*
to
Quick
Likely |
Total Counted |
372 |
164 |
182 |
155 |
177 |
NOTE: indicates no
editorials were coded in this category for the date in question. All data
taken from Herbert Hoover Presidential Archive, Presidential Papers –
Press Relations, Box 1172, “Stock Market to Swope Stabilization Program.”
Data compiled by the author.
The opinion data
collected by the Hoover White House gave the Administration a resource to
test public opinion afterthe impact of the market crash and check if
President Hoover was effectively following public opinion. The data show
that the editorial opinion was not overly concerned with the potential
disastrous effects of the market crash. Ultimately, however, Hoover’s lack
of action or alarm may have been his downfall. Democrats in the 1932
campaign would label him unsympathetic and inattentive, and the election
issues would link Hoover to all of the country’s economic woes (Warren,
1959). The public opinion data, however, showed no mass panic in the days
immediately preceding the crash, and the Administration may have thought
its actions were following public opinion.
The 1930 Midterm
Elections
The midterm Congressional elections in
1930 were a devastating defeat for President Hoover and the
Republican Party. In total, the Republican Party lost 49 seats in the
House and 8 seats in the Senate. These elections did not give the
Democratic Party a majority in either house but the elections sent a
powerful signal to an already embattled Administration. The result of the
elections produced a slim Republican 220 to 214 (and one Farmer-Labor
Party) margin in the House and a slimmer 48 to 47 (and one Farmer-Labor
Party) margin in the Senate (Stanley & Niemi, 1992; Warren, 1959).
Although the Republican Party maintained control of Congress, President
Hoover’s party support was significantly weakened by 1931.
Similar to most other
presidents, Hoover desired a broad explanation for the outcome of the
elections (Conley, 2001). Elections serve as a direct, if sometimes
unclear, conduit for the translation of public opinion to elected
officials. The White House needed a clear interpretation of the reasons
behind such a dramatic loss to be able to effectively promote their agenda
in the coming legislative session and to set the groundwork for the 1932
presidential election. The editorial summaries collected by the White
House served to offer a quantitative national interpretation of the
election results, and to determine the contours of public opinion to
respond effectively.
Table 2 (to get Table
2 send your request to
the author) summarizes the
results from several days following the elections on November 4, 1930.
[11] The original summary results did not include a summary total of the
day’s editorial circulation nor did it include a daily percentage. These
figures were calculated by the author to provide comparisons between the
dates and a consistent trend analysis. The results may have gratified the
Hoover White House. The data show that a consistent plurality of the
editorialists believed that the election results were resultant from two
primary issues: the economic slump related to the depression and the
prohibition issue. The fact that these editorialists pinned the election
on issues, rather than on Hoover personally, must have been gratifying to
the White House. That the election outcome was about the “dry” issue in
particular was a clear plurality of the sentiments expressed by the
editorials counted. By early 1931, the enforcement of the 18th
Amendment had become largely ineffective and public support was quickly
declining (Fausold, 1985). The results of the Hoover White House opinion
summary surrounding the issue of Prohibition capture the heated conflict
over the potential repeal of the Amendment within the context of the
election.
Of similar edification
to the Hoover White House may have been the percentage of editorials that
argued the election was a “rebuke to the leaders of the G.O.P.” This
category was consistently higher than the category of editorials who
argued the election represented was a rebuke to Hoover or to the
Administration. Hoover himself blamed the election outcome on the lack of
Republican unity and the failure of many prominent Republican party
members, such as Coolidge’s former secretary Edward T. Clark, to support
him (Fausold, 1985). Further, the percentage of editorials that argued
that the election demonstrated an increasing independence of the
electorate grew to be one of the top factors in the election by November
14th. This seems to deflect blame away from the Hoover White
House and towards the Republican Party.
The results of Table 3
show a continuing favorable trend for the Hoover Administration. Table 3
is a reproduction of a document contained with the other editorial
summaries collected by the Hoover White House. The document calculates the
total circulation of the papers included in the editorial summary sample
for the category that argued the election was a “rebuke” to President
Hoover. This document then breaks down this category by perceived
partisanship. These data show that those editorials which were coded as
“Rebuke to the President” were overwhelmingly Democratic or independent
(but leaning Democratic) papers. Almost half, 46.9%, of the editorials run
in papers, with circulation of 3,306,700, were considered Democratic
papers by the Administration. In contrast, only 5.6% (circulation 395,000)
and 11.2% (circulation 769,000) of papers that were considered Republican
or independent (but favoring the Administration) considered the election
to be a rebuke to the President personally. The Hoover White House was
likely more than happy to dismiss the results of a seemingly partisan
conclusion.
TABLE 3.
“Summary of Election
Results”. Reports Nov. 8 to 14
Inclusive “Rebuke to President”
All papers in
report on above |
136 |
Total |
Circulation |
7,051,400 |
|
Democratic papers
in reports |
72 |
“ |
“ |
3,306,700 |
46.9% |
Howard Scripps
papers |
10 |
“ |
“ |
1,232,000 |
17.5% |
Independent papers
with Democratic leanings (or Unfriendly to President) |
15 |
“ |
“ |
1,034,900 |
14.7% |
Negro papers in
report |
1 |
“ |
“ |
8,100 |
|
Independent papers
generally Favorable to Administration |
15 |
“ |
“ |
769,000 |
5.6% |
Republican papers
in report |
20 |
“ |
“ |
395,000 |
5.6% |
Independent –
Vacillating |
10 |
“ |
“ |
281,900 |
4.0% |
NOTE: Document
reproduced verbatim from data at Herbert Hoover Presidential Archive,
Presidential Papers – Press Relations, Box 1165, “Editorial Analysis –
Adams to Grande,” November 17, 1930. The table as originally organized is
somewhat difficult to read. The important interpretation is the
statistical percentage in each row.
Fausold (1985) argues that the Republican Party
losses in 1930 were inevitable given “the agricultural depression, the
western drought, the general economic conditions, the pro-business stance
of the administration, the president’s internationalism, and the
president-without-supporters syndrome” (103). In contrast to this account,
the Hoover White House’s internal public opinion data indicated otherwise.
The editorial opinion data collected informed the Hoover Administration
that the election was primarily a result of the issues relating to the
depression and prohibition. Further, the data suggest that the
Administration should not necessarily consider the election a rebuke to
Hoover personally but rather a rebuke to the leadership in the Republican
Party. The data may have also suggested certain partisan leanings at odds
with the ideology of the Hoover White House. These data may have not
erased the sting of the significant party losses, but it may have offered
a new interpretation of the election to a president who was searching for
clues on mass public opinion.
The Soldiers’ Bonus
Two years after the
market crash of 1929, the Depression had hit many people hard. In early
1931, an administrator of Veteran’s Affairs reported to Hoover that about
272,000 World War I veterans were in need of immediate financial relief (Wecter,
1948). On February 16, 1931, a measure was passed by Congress (formally
titled the “Emergency Adjusted Compensation Bill”) which allowed World War
I veterans to obtain cash loans up to 50% of the value of the bonus
certificates they had been issued in 1924 and the government was scheduled
to pay off in 1945 (Smith, 1970).
By an overwhelming number the House
passed the bill 363 to 39 and the Senate passed the bill 72 to 12 three
days later (Fausold, 1985). It was estimated by the House leadership that
if every veteran took advantage of the Bonus the total cost would be $1.6
billion. Congress’ argument for early payment was that the money (an
average sum of two hundred and fifty to five hundred dollars) was needed
immediately to remedy the crippling effects of unemployment and worsening
potential of starvation (Smith, 1970; Daniels, 1971).
The Hoover
Administration was against the partial Bonus payment for a number of
reasons. President Hoover took the issue head-on in his 1931 State of the
Union Address: There will be demands
for further veterans’ legislation; there are inequalities in our system of
veteran’s relief; it is our national duty to meet our obligations to those
who have served the Nation. But our present expenditure upon these
services now exceeds $1,000,000,000 per annum. I am opposed to any
extension of these expenditures until the country has recovered from the
present situation.[12].
President Hoover’s
vision of America was predicated on self-reliance and self-support of the
individual (see Hoover, 1922). Hoover considered the veterans
“able-bodied” and in their “prime” so no extra funds were needed as they
could find work on their own (Lisio, 1974). In his memoirs, Hoover
expressed his concern that Congress was offering bills which were
primarily pork-barrel legislation and he was compelled to veto it (Hoover,
1952). The Administration was also concerned that the Bonus payment would
unbalance the budget, give rise to inflation and would benefit a certain
class of men while ignoring Americans who were not veterans (Smith, 1970;
Lisio, 1974).
In an event which
would come to define the perceived public callousness of the Hoover
Administration to the worsening economic conditions which faced the
unemployed in the country, President Hoover vetoed the legislation on
February 26, 1931 which would have paid the bonus earlier than promised.
As noted above, after the 1930 elections the President has a slim margin
in the House and an even slimmer margin in the Senate (Sobel, 1975).
Congress predictably overrode the President’s veto on February 27, 1931 by
a wide bipartisan margin of 328 to 79 in the House and 76 to 17 in the
Senate (Fausold, 1985).
For purposes of
analysis in this article, the total circulation of each paper (designated
as both favorable and unfavorable by the administration) has been summed
and translated into a percentage. Figure 1 graphically depicts the
percentage of favorable newspaper circulation nationwide which was
collected by the Hoover Administration from January 30, 1931 to February
26, 1931. [13]
These data were generally favorable to the position of the
Hoover Administration. The general trend is that editorial opinion
collected by the Hoover White House was heavily unfavorable towards the
payment of the Soldiers’ Bonus. The average favorable editorial response
was only 30.4% over the course of the bill’s lifespan and reached a low of
15.1% on February 3rd. The week after President Hoover vetoed
the legislation, on March 5th, 75.5% of the newspaper
editorials viewed the Administration’s position as favorable. Basing
presidential rhetoric and policy decisions on this data could have been
thought to be in line with current public opinion.
Treasury Secretary
Andrew Mellon testified before Congress on January 28th, and
this event may account for the low percentage of editorials favorable
towards paying the Bonus as many were likely convinced by Mellon’s
testimony. Secretary Mellon stressed that the consumption resulting from
the early payment of the Bonus would lead to “temporary stimulation of an
artificial character” and would impede further economic recovery.[14] He
argued the early payment of the debt would “shatter securities markets,
undermine public credit and retard recovery” (Lisio, 1974, 36). He
concluded by arguing:
It seems, therefore,
that the proposal to pay off the adjusted service certificates at this
time would be against the best interests of the veterans, unjustified as a
matter of broad economic policy, and seriously detrimental of the public
debt operations of the Government.[15]
Congress
overwhelmingly passed the partial early payment of the Bonus Bill on
February 16th, and the February 20th circulation
count showed a 54.1% favorable editorial opinion. This number, however,
steadily declined from the time after Congress passed the legislation to a
dearth of 20.3% on the day that President Hoover vetoed the legislation.
Given the opinion data from the preceding days, Hoover’s veto of the
legislation was clearly in line with public opinion as the data show that
the Bill was widely unpopular. When Congress revisited the issue of paying
for the entire Bonus in 1932, the single editorial aggregation indicated
that a circulation of 5,729,700 editorials was against the measure while
10,300 were in favor of it.[16]
Conclusion
The three issues
analyzed in this article span a number of potential uses of the White
House public opinion apparatus. Aggregated public opinion data were used
after the 1929 stock market crash to gauge public reaction to the crisis,
the data were used following the 1930 midterm Congressional elections to
interpret the meaning behind significant losses to the Republican Party
and the data were used during the debate over the payment of the Soldiers
Bonus in 1931 to determine the extent of the policy favorability.
In each of these
cases, the Hoover Administration could only determine where the public
stood posthumously in relation to the economic crisis, electoral outcome
or policy choice. That is, the data collected by the Hoover Administration
could not have been used to formulate future policy or to proactively
craft pliable rhetoric; it was only consulted after the event in question
had passed.
This institutional
limit on gauging public opinion represents a stark break from subsequent
administrations which could use public opinion polling in advance to
potentially manipulate the public by determining future approval of
actions or policy. For President Hoover, his only option was to follow
public opinion given the limitations on the data the Administration
possessed. The Hoover White House could not knowingly manipulate public
opinion, as theorized by scholars of public opinion polling, because the
data were not constructed to allow him to do so.
Although the extent to
which Hoover and the White House staff utilized and followed these data is
not known, the existence of this type of data shows a penchant for
understanding and interpreting public opinion in the transition to the
modern presidency. As the first president to systematically collect public
opinion data, President Hoover began an institutionalized White House
practice which continues today.
Without survey tools
to sample a representative slice of the American public, the Hoover White
House systematically categorized and aggregated the opinions of newspapers
from across the country. Exploring the opinion data collection process as
well as the opinion data from the Hoover White House provides an
interesting window into the historical practice of public opinion data
collection.
This venture also
allows for conclusions about how presidential leadership of public opinion
can be affected by internal mechanisms to gauge public opinion.
References
Conley, P. H. (2001). Presidential Mandates: How Elections Shape the
National Agenda. Chicago: University of Chicago Press.
Converse, J. M. (1987). Survey Research in the United States: Roots and
Emergence 1890-1960. Berkeley: University of California Press.
Daniels, R. (1971). The Bonus March: An Episode of the Great Depression.
Westport, CT: Greenwood Publishing Corporation.
Eisinger, R. M.
(2000). Gauging Public Opinion in the Hoover White House: Understanding
the Roots of Presidential Polling. Presidential Studies Quarterly,
30(4), 643-661.
Eisinger, R. M. (2002). The Evolution of Presidential Polling.
Cambridge: Cambridge University Press.
Eisinger, R. M.,
& Brown, J. (1998). Polling as a Means Toward Presidential Autonomy:
Emil Hurja, Hadley Cantril and Roosevelt Administration. International
Journal of Public Opinion Research, 10, 237-256.
Fausold, M. L. (1985). The Presidency of Herbert Hoover. Lawrence:
University of Kansas Press.
Gallup, G., & Rae, S. F. (1940). The Pulse of Democracy: The
Public-Opinion Poll and How it Works. New York: Simon & Schuster
Geer, J. G. (1996). From Tea Leaves to Opinion Polls: A Theory of
Democratic Leadership. New York: Columbia University Press.
Herbst, S. (1993). Numbered Voices: How Opinion Polling has Shaped
American Politics. Chicago: University of Chicago Press.
Holli, M. G. (2002). The Wizard of Washington: Emil Hurja, Franklin
Roosevelt, and the Birth of Public Opinion Polling. New York: Palgrave
Press.
Hoover, H. (1922). American Individualism. New York: Doubleday.
Hoover, H. (1952). The Memoirs of Herbert Hoover. New York: The
MacMillian Company.
Jacobs, L. R. (1992). The Recoil Effect: Public Opinion and Policymaking
in the U.S. and Britain. Comparative Politics, 24, 199-217
Jacobs, L. R., &
Shapiro, R. Y. (1995a). Presidential Manipulation of Polls and Public
Opinion: The Nixon Administration and the Pollsters. Political Science
Quarterly, 110(Winter), 519-538.Jacobs, L. R., & Shapiro, R. Y. (1995b).
The Rise of Presidential Polling: The Nixon White House in Historical
Perspective. Public Opinion Quarterly, 59, 163-195.
Joslin, T. G. (1934). Hoover Off the Record. New York: Doubleday.
Kernell, S. (1986). Going Public: New Strategies of Presidential
Leadership. Washington, DC: Congressional Quarterly Press.
Lisio, D. J. (1974). The President and Protest: Hoover, Conspiracy and
the Bonus Riot. Columbia: University of Missouri Press.
Smith, G. (1970). The Shattered Dream: Herbert Hoover and the Great
Depression. New York: William Morrow & Company.
Sobel, R. (1975). Herbert Hoover at the Onset of the Great Depression,
1929-1930. Philadelphia: J.B. Lippencott Company.
Stanley, H. W., & Niemi, R. D. (1992). Vital Statistics on American
Politics (3rd ed.). Washington, D.C.: Congressional Quarterly Press.
Warren, H. G. (1959). Herbert Hoover and the Great Depression. New York:
Oxford University Press.
Wecter, D. (1948). The Age of the Great Depression: 1929-1941. New York:
The MacMillan Company
---------------------
[1] Brandon
Rottinghaus is a Ph.D. candidate at Northwestern University. He is
currently completing his dissertation on presidential responsiveness to
public opinion. Generous research funding from the Herbert Hoover
Presidential Library Association and Professor Dennis Chong, the John D.
and Catherine T. MacArthur Chair of Political Science, assisted in
completion of this project. He would also like to thank the outstanding
assistance of Hoover Library archivists Pat Wildenberg and Lynn Smith, as
well as the continuing support of Benjamin I. Page. The comments of two
anonymous reviewers greatly contributed to the final product but the
author is solely responsible for the ultimate content.
[2] For instance, the
Hoover for President Committee 1928 conducted straw polls of delegates to
the Republican National Convention, see Herbert Hoover Presidential
Library, George Ackerson Papers, Box 8, “Delegates,” no date. Hoover’s
staff also kept watch over straw polls during the 1932 election, see
Herbert Hoover Presidential Library, Press Secretary Files, Box 880,
“Straw Vote, 1931-1932,” for a range of clippings sent by associates of
the President, newspapers from across the country and multiple colleges
and universities.
[3] Herbert Hoover
Presidential Archive, Theodore Joslin Papers, Box 8, “Diary Report on
Washington Correspondents,” no date.
[4] Herbert Hoover
Presidential Archive, French Strother Files, Box 12, Ochs Folder,
“Personal and Confidential,” November 8, 1930.
[5] Herbert Hoover
Presidential Archive, Presidential Papers – Press Relations, Boxes
1165-77. This range of documents is estimated to hold about 2,400
documents (primarily summaries subdivided by region). All data reported
in this article was collected at this archive unless otherwise noted.
[6] For an example,
see Hoover Presidential Archive, Presidential Paper –Press Relations, Box
1176, “Stock Market”, November 12, 1929 or Hoover Presidential Archive,
Presidential Paper –Press Relations, Box 1176, “Prohibition”, February 14,
1930. Particular issues or events seem to have not been systematically
tracked over time. Certain issues, such as the issues chosen for this
paper, were more consistently tracked than others.
[7] Hoover
Presidential Archive, Presidential Papers, Press Secretary’s Files, Box
800, “Conversation with Ernest L. Priest”, January 4, 1933.
[8] Hoover
Presidential Archive, Presidential Papers, Press Secretary’s Files, Box
800, “Priest, Ernest L.”, September 21, 1931. This document describes the
administrative assignment of Priest and Deeters to the clippings bureau at
the Department of Justice.
[9]Public Papers of
the Presidents of the United States – Herbert Hoover. March 4 to December
31, 1929. Washington: United States Government Printing Office, “The
President’s News Conference of November 5, 1929,” p.271 [272]
[10] Herbert Hoover
Presidential Archive, Presidential Papers – Press Relations, Box 1172,
“Stock Market to Swope Stabilization Program,” November 7th
Summary.
[11] Herbert Hoover
Presidential Archive, Presidential Papers – Press Relations, Box 1165,
“Editorial Analysis – Adams to Grande,” “Summary of Editorial Comments on
Election Results,” November 8, November 10, November 11, November 12,
November 13 and November 14, 1930. The November 10, 1930 summary was
missing from this section of the briefing book at the Herbert Hoover
Presidential Archive. Data complied by the author.
[12] Public Papers of
the Presidents of the United States – Herbert Hoover. January 1 to
December 31, 1931. Washington: United States Government Printing Office,
“Annual Message to Congress on the State of the Union,” p.593 [430].
[13] Herbert Hoover
Presidential Archive, Presidential Papers – Press Relations, Box 1172,
“General Index – Contents – Soldier’s Bonus.”
[14] Senate Committee
on Finance, Payment of Veterans’ Adjusted-Service Certificates, Statement
of Honorable Andrew W. Mellon, Secretary of the Treasury, 71st
Congress, First Session, 1931, January 28.
[15] Ibid.
[16] Herbert Hoover
Presidential Archive, Presidential Papers – Press Relations, Box 1172,
“General Index – Contents – Soldier’s Bonus,” June 14 to 18, 1932
inclusive.
American Politics Research,
September 2003, Volume 31, 540-556.
www.pseudology.org
|