Ìèíñê.: "Ïðîïèëåè", 2000. - 200ñ., ISBN 985-6329-29-9 Óñìàíîâà, Àëüìèðà Ðèôîâíà
Umberto Eco: the paradoxes of interpretation
Summary
This book draws on semiotic conception of the well-known Italian semiotician, philosopher and writer Umberto Eco. He is one of the most significant thinkers of the late 20th century and his influence on the current situation in the humanities is unquestionable: he introduced and elaborated a number of very important topics and concepts for aesthetics, theory of semiotics, reception theories, philosophy of language, postmodernism ( such as: "the open work", "apocalyptic and integrated intellectuals", "the triple articulation of cinematic code", serial aesthetics, "textual competence", etc.). Given the fact that very few theoretical texts of Umberto Eco were translated into Russian it is not surprisingly that he has got a reputation of highly successful novellist (a sort of 'Guru' of postmodernism) while his theoretical achievements remain obscure (in this country).
 
Therefore, the main task for the author of this book was to introduce to Russian-speaking audience 'another' Eco — Eco-semiotician and philosopher (Eco-writer was left 'outside' the text). The variety of his research interests ranges from medieval philosophy to contemporary visual culture; his "world" is a universe where Thomas Aquinas neighbours Peirce and James Bond; and it is hardly possible to tackle all the topics he deals with in one single volume.This is why the problem of "interpretation" (and/or semiosis ) was taken as a key issue that seems to be the most consistent, highly elaborated and virtually omnipresent concept in his works and that allows us to walk easily through his 'narrative woods' following the thread of investigation.

The author explores theoretical and cultural backgrounds, influences, complex and fruitful relations, the dialogue between Umberto Eco and European intellectual tradition. The inner evolution of Umberto Eco's conception and its major theoretical innovations are articulated through and related with French poststructuralism, medieval studies, theories of communications and information, the discourse of European avant-garde and neoavant-garde, Moscow-Tartu semiotic school, postmodern paradigm, literary theories of reception, visual studies. The following issues have been analysed in the text: the relations between language, representation and cultural

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universe - the nature of semiosis; Eco's epistemological "pessimism" and "uncertainty" (based on the critique of structuralism and the very notion of 'structure'); the "ontology" of Umberto Eco in the context of contemporary scientific theories (philosophy of Chaos, sinergetics and the conception of "open work"); Peircean and Saussurian influences on the semiotic methodology of Umberto Eco; the dialectics of text-reader relations in his works - from interpretation to overinterpretation; 'visual semiotics' of Umberto Eco and contemporary film studies; Umberto Eco and medieval studies: reconstructing the logic of medieval culture; Scholasticism and structuralism: on two 'homological' models of knowledge; the 'philosophy' of fakes and forgeries: Eco on hyperreality of contemporary culture; from "open work" to "open semiotics": the basic notions and principles of Eco's semiotic theory (dictionary/ encyclopedy; model Q; unlimited semiosis; the theory of iconicity; denotation-connotation, etc.); Eco and contemporary art: from kitsch to the aesthetics of postmodernism - the strategies of reception.

Contents: Instead of Preface: "better late than never". - In Search of Alternative Eco-logy. — Intoxicated Reader of Umberto Eco. — "Little" and "Big" Middle Ages of Umberto Eco. - World-Text Dialectics in Medieval Philosophy. — Structuralism from the Point of view of Scholasticism. — Reports from the Global Village. — Apology of Aesthetics of Serial Forms. — Travelling through Hyperreality with Umberto Eco. — Paradoxes of Visual Semiotics. — Poetics of Open Work. - Philosophy of Chaos: The "Ontology" of Umberto Eco and Scientific Picture of the World. — The Gutenberg's Galaxy in the Age of Internet. — Semiology as an Adventure? — Unlimited Semiosis and the Limits of Interpretation. — Genealogy of the Lector in Fabula. - Common Sense Against Overinterpretation. - Model Reader and Model Author - Rendez­vous in the "Fictional Woods". — Kant and Platypus... in Epistemological Thickets. — Conclusion.

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